Advertise

About Us

What’s Goin On is Cape Breton’s most accessible and complete event guide. It celebrates and informs our community with a mix of engaging profiles, in-depth articles and a comprehensive event calendar that provides detailed information on the hundreds of arts and culture, recreation and community events that are presented each month by local businesses, artists and community groups. Each square dance, hiking festival, art exhibit, cycling tour, comedy show or current affairs lecture makes our communities more vibrant and our citizens more fulfilled. What’s Goin On improves everyday life by offering easy, around the clock access to information about entertaining, enriching and important events taking place all over Cape Breton Island.

Our Team

WGO Media boasts an experienced team of recognized leaders in media and community engagement with an impressive record of hosting, promoting and participating in local events and international events. Working in communication, publicity, information technology and marketing for a host of award winning private businesses and public organizations, the team behind What’s Goin On has promoted and hosted events across Canada and beyond.

Advertise Online

With more and more people using the internet as their primary source of information when making decisions about what to do, where to go and what to buy, What’s Goin On provides a direct channel to the most vibrant, educated and active Cape Bretoners both here and abroad. We can drive these engaged and community minded readers directly to your website to learn more about your business or organization.

Ads on whatsgoinon.ca are sold in bundles of impressions. Your ad will be in a rotation with other ads that are refreshed every time a new page on the site is viewed. Alternatively, impressions can be set to display every so often over a set amount of time in order to extend the life of a campaign, or to display as quickly as possible if you are promoting a fast approaching event.

The length of time your ad will run depends on how many impressions you’ve purchased, how many people are visiting the site and how many ad campaigns we are running. We can assure you, though, that you are only paying for ads that have been viewed by our visitors. Unlike print, radio or television advertising, we can deliver statistics regarding how many of our readers click through your ad to your website. We can have an ad up on the site within hours if you need to get the word out quickly about an overstocked product or a last minute event. We also offer top-notch graphic design to make sure your organization looks its best.

Advertise With WGO

Phone Devon at 902-304-9463 or email sales@whatsgoinon.ca for detailed info on our effective advertising opportunities with What’s Goin On.

Inquire about our ad design rates for banners and rich media ad types. Formats allowed include JPG, PNG, GIF and SWF. Animated images and rich media are acceptable. File size may not exceed 90 KB.

Deadlines are three working days prior to campaign launch date.

Ad Rates & Sizes

Size	5000 impressions	Pixel Size
BANNER	$100	468 pixels x 60 pixels (w x h)
BIG BOX	$100	300 pixels x 250 pixels (w x h)