Hot on the heels of two very successful tourism seasons, Destination Cape Breton Association (DCBA) in partnership with the Snowmobilers Association of Nova Scotia (SANS) are joining forces with island industry operators to showcase Cape Breton in a whole new light: a winter playground for snowmobilers, Nordic and alpine skiers, snowboarders, snowshoers and other outdoor enthusiasts.
“We’re working with partners throughout the industry to continue to explore the viability of Cape Breton building the winter season along with the traditional May to October season,” says Mary Tulle, CEO of Destination Cape Breton. “With our pristine snow-packed trails, hills and nature walks, our winter product and experiences are ready to be celebrated like our traditional visitor experiences.”
Raising awareness of all the fun and adventure Cape Breton Island has to offer during the winter months will encourage locals to get out and enjoy this undeservedly overlooked season by taking day-trips or planning multi-day staycations. Secondarily, other Nova Scotians will be inspired to plan two or three day visits using the self-guided itineraries provided.
Comprehensive information on things to do, where to stay, where to eat and winter events can be found at cbisland.com/winter. Social media channels, websites and local experts will help ensure these authentic experiences are thoroughly promoted, and that everybody knows Cape Breton Island is open for winter!
Destination Cape Breton Association is the official Destination Marketing Organization (DMO) for Cape Breton Island. Working with industry partners, DCBA is dedicated to enhancing and growing Cape Breton as a tourism destination through marketing and tourism product development.