Gryphon Media Productions, a Cape Breton film company, has gone to online social media to raise funds for its latest documentary, An Unlikely Vegan.
An Unlikely Vegan follows the journey of 55 year old Cape Bretoner Irene Carroll as she embarks on the 21-day VEGAN Kickstart, promoted by the Physicians Committee for Responsible Medicine (PCRM).
“My current lifestyle is to run from job A to job B and grab whatever is easiest or closest and consume that, at lightning speed, while running out the door,” Carroll says. “If I don’t make some lifestyle changes and start to eat healthier and live better, I may not be able to live a quality life…I will almost certainly destroy hip replacement number two in the process of carrying around ‘extra baggage’.”
“We will be shooting entirely in Cape Breton,” says Madeline Yakimchuk of Gryphon Media. “Our team so far consists of five people. We are all local, including Michael G. MacDonald of the communications department at CBU, Christine MacLeod, a local designer who has a day job and also does freelance work, Matthew Claener (known as Art Damage locally), Irene, and myself.”
Yakimchuk, who was raised in Whitney Pier, says her title with this project is “Creator, I suppose, as well as Concept, Development, Indiegogo Campaign, Direction, Edit and Post.”
The online fundraising campaign to cover production costs for An Unlikely Vegan is on indiegogo.com, a popular on-line site where community groups and creative teams seek to harness grassroots support for their projects.
“This project is definitely local. The great majority of donations so far are local as well,” Yakimchuk says about their fundraising efforts. Yakimchuk adds there have been a couple of anonymous donations, less than five percent of the total amount received so far, and even they might be local contributors.
To contribute or for more information, visit: http://www.indiegogo.com/AN-UNLIKELY-VEGAN.